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3M Fashion Competition – Behind the Catwalk

September 21, 2010

The day of the 3M Fashion Competition, when I first saw one of my designs on stage,  finally arrived last Thursday, on the 16th of September!

Ok, it wasn’t 100% mine as  I teamed up with costume designer and stylist Isabelle Phipps and set up The Paparazzi Team but still….I co-designed an outfit  for a competition and it was on the catwalk!!!  Fantastic!

3M Fashion Design Competition Dublin

Seriously, it was one of the most exciting and stressful (in a good way) days of my life. Not only all the frustration and late nights that are part of designing finally made sense but I have also learnt a great deal from other designers sharing their stories back stage and from just looking at  their pieces! The huge variety of ideas and interpretations as well as the different backgrounds of the designers made the competition a creative heaven!

3M Fashion Competition Dublin

Of course the best part of the evening was when I saw our model, Laura Whiston from Whisty Blogs Dublin Fashion, parading confidently in the Paparazzi costume! Even though the outfit didn’t get into the first three,  it didn’t matter because I knew we made a good one :)

3M Fashion Design Competition Dublin

And now, my Dear Readers, a few words about the inspiration behind the Paparazzi design and my gallery with all the designs including the winners..

 The Paparazzi Team got their  inspiration from Lady Gaga’s outrageous and exuberant costumes to create a cutting edge outfit with a futuristic and supernatural vibe. 3M Pink ScotchCal was used to make a dramatic yet structured silhouette accentuated with grey tape and clashed  with a wild fluffy bolero made from torn scouring pads. The outfit and accessories bear many features of a classic Lady Gaga look such as the overall structure vs. chaos feel of the design, the crystallized eyewear and underwear as outerwear trend. The look was finished with oversized legwarmers made from a safety suit, bold headwear, and the playful binoculars that go perfectly with the Paparazzi theme as in Lady Gaga’s famous song.

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8 Comments leave one →
  1. September 21, 2010 10:43 pm

    Hop in my blog Alice, I posted some of my shots there as well and captured you from one of my pictures! The experience was all good and I do really love your paparazzi design, well done :)

  2. September 22, 2010 2:17 pm

    So creative! Well done!

  3. White Rabbit permalink*
    September 22, 2010 8:01 pm

    Thank you Girls!

    You images are great Tuesday and I am so glad you managed to get the tickets!!

  4. September 23, 2010 10:16 am

    Very cool. Such a creative way to use the materials!

  5. September 23, 2010 12:04 pm

    I love it!!!!!!

  6. jenniemc permalink
    September 28, 2010 2:55 pm

    the outfit is absolutely brilliant and whisty looks gorge! amazing eye makeup



  7. October 29, 2010 10:58 am


    I know you took part in the 3M Fashion-it show and wanted to let you know that more photos from the event are available on my site: I was the photographer for the night and thought you might be interested in posting something about it on your blog.

    David j.

  8. February 19, 2011 6:10 pm

    aww lucky you ! Great pics btw :)

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